Monthly Archive: July 2017

Handling “Big” Content in Your Content Marketing Strategy

Many companies consider writing to be a tough job. It becomes a bigger challenge when you have to integrate the keywords in the article without interrupting the flow while ensuring that you aren’t spamming as per the rules set down by Google.

Content comes in various types, ranging from 100 word product descriptions to 5000-word blog articles. At the end of the day, each content should deliver the objective it sets out to achieve – whether to inform, market or answer a question. Content remains king regardless of how dynamic the web is. When you handle your content smartly, you have a big chance of dominating search-engine results pages.

One of the hardest and most unique content is “big” content. This refers to articles that extent 5000 words and more. Such content takes time and concentration. Let us look at how you can write these articles effortlessly.

Why Long Content?

The first question that flashes across your mind is “is long content necessary?” In this age where skimming through short content is the norm, most people still hunger for knowledge. If you have a target group that can read the info, why not go for it? Let us look at other reasons that make long content ideal.

You Enjoy Better Ranking

Studies show that the longer the article the better the ranking, especially if you optimize it to the max. Take time and enter a search phrase in any search engine, you find that the returned results feature long articles in the top ten results. These articles are not only long, but highly informative as well. Hint: Don’t limit your information, offer full information regardless of how many words you have to write.

The Information is Highly Relevant

Imagine writing a 200 word article on a research topic on one hand and writing a 5000-word article on the same topic on the other hand. Truth be told, you have a higher chance of writing and doing more research when handling the long article. Remember, an in-depth article commands a deeper authority when it comes to a topic as compared to a shorter article especially for shorter keywords.

How Can You Nail It?

Now that you know that bigger is better, we need to help you come up with the big content. Apart from performing extensive research, here are some tips to help you out.

 

    1. Know Your Keywords

Since big content costs more to produce, you need keywords with a high ROI. Focus on broad and mid-tail keywords that translate into a higher search volume and results into more traffic.

Find keywords that translate into more visitors to your site. This is vital because it dictates the number of actual visitors you might get.

    1. Understand the Strength of Your Competition

The success you enjoy from your content marketing strategy depends partly on the quality of content of your competitor. Part of the reason your content stands out is because what your competitors generate isn’t as strong as what you produce. You can start off by analyzing the top ten results of the keywords you target. Use any of the available analysis tools to get the results.

Apart from this analysis, you can also read content written by your competitor and compare it to your content.

    1. Consider the Decision Level

If your goal is to achieve conversion, you need to target call-to-action words such as shop, buy, discount, purchase, and many more. Customers that are looking for a discount will enter such queries to get to your landing page.  Other keywords such as review and compare are ideal for customers looking for more information on a certain product.

    1. Choose a Format

You have several formats to choose from when coming up with the best content. You can have it in form of an infographic, listicle, thought piece, tips, or a guide. Choose the format depending on your needs and available time.

 

    1. Automate the Process

One way to write the article fast is by use of automation tools that make work easier. Writing a 5000-word article isn’t a joke. Spintax Content helps you come up with various articles from an original piece while retaining the meaning. This makes it easier and faster for you.

The Bottom-line

You will come across various article formats when implementing your content marketing strategy. One of the biggest challenges companies face is creating “big” articles that extend over 5000 words. However, with the right approach and innovative tools, you can come up with these articles within no time at all.

Selecting the Most Ideal Online Badge Maker

Badges have a lot of importance in any company or institution because they aid in the easy identification of employees.  Getting the right badge maker can be challenging, but with patience and thorough research, you can get a convenient company that can allow you to request for the badges online. The online badge makers ensure that you get badges promptly. Making your badges online is also cheaper because you will not spend a lot of money traveling.  A significant number of people decide to make their badges, but this is costly. Badge making machines are expensive, and the software used during the process is expensive. You will also require spending an extra amount of money on training your employees on processes involved.

Badges can be expensive, and you should always ensure that the company printing uses the highest quality plastic to ensure that they are durable.  PVC is outstanding in making proper badges, and you should always insist on having this material used for your badges. The printing machines that the company uses have an impact on the markers. Always ensure that the firm has the most modern equipment to make outstanding cards that distinguish your employees from the other.  A company that has modern machines can engrave your business logo on the badges, and this contributes in selling your brand to a bigger number of people.

Badges are basically for identification purposes, and you should have bold badges to ensure that your employees are recognised quickly in your company.  Badges will look better if the manufacturer produces badges that are the size of a credit card.  These cards should have the right information about your business.  The company making your cards should be reputable and have the right experience to ensure that you get professional cards for your workers

Online badge making is convenient, and the only requirement is to have a reliable internet connection. Companies making the badges have functional websites where you can log in and chose the type of cards you want. There are numerous templates that you can choose from to ensure that the badges are authentic.  If you already have a particular design for the cards online badge makers can use the design to give you custom made cards that suit your preferences.  These companies have online applications that can assist you to create your badges to meet your needs.  The online applications do not charge you an added cost, and they are consistent.

After choosing the template for your cards they are made faster and before the processor ships them you are given a chance of logging into the company website and preview the items to ensure they are satisfactory. If the cards are not what you want you are supposed to send an adjustment request to make sure that they are customized to your preference, and this link can guide you.  Artwork is the first process, and then the final processing follows, most of the errors occur during processing, and you are always encouraged to ensure that you have a preview.

High-definition machines are imperative during printing to ensure that cards are high quality. The traditional printers are limiting because they print cards that have invisible writings that are not readable. When you are looking for an online company to make the badges, you should ensure that you have reliable information about their equipment. The best way to learn about the company is by reading testimonials from their website. If a company has numerous negative reviews, you should avoid hiring the company for your cards.

Card makers will rely on the information and photos that you provide about your company and you should always make sure that you have provided the right information.  The photos should have the right size and format that the processor requests.  The rules governing printing of badges are stringent, and you should comply by giving honest information. Most manufacturers are keen, and they will notice if you give false information and fail to print your cards. If the processor fails to make your cards on fraudulence grounds, they do not refund your money.  After cancelling your orders, the badge maker can report you to higher authorities, and you can face charges in a court of law.

Badge makers are fast in service delivery, and you will have your cards 24 hours after placing the order.  There are so many courier services that deliver parcels across the world, and the card processors can use the most consistent company to ship your badges to the destination that you want.  If the items are urgent, you can opt for express shipping which takes 1-3 days.  Standard shipping can be cheaper, but you will have to wait for a whole week to have your items.  To have great cards, you should send photos that have a high resolution with the most appropriate height and width.  Most printers will accept JPEG format for images to give you great cards. You can also view some of the cards that companies have on the website to be confident that the company can deliver the highest standard items for your company employees at an affordable price.

Link Building and Link Indexing for the Modern Website

So, you’ve finally crossed over the final frontier and made your business a website. It’s new. It’s shiny. It’s bright and appeals to your specific demographic, drawing them in with great start up deals, coupons, and easy explanations about what it is you can do for them. But it’s also a little fish in big waters. No, a tiny fish. A microscopic one. Because you’ve entered the big grand canyon crevices of the internet, where new websites popping up are a dime a dozen. And everybody is wanting to get recognised on the internet. Even being in the top 1000 searches on Google would be something, a far cry from where you’re at right now. How on earth are you supposed to compete with giant companies who have all but monopolised the internet game, paying Google hundreds of thousands to secure their spot at the top of the search engine? There are some important things to remember to do when putting your website out there for everybody to see.

So there’s this thing called link building. It’s pretty essential in this age of the internet, when you’re literally drowning in the competition. Link Building is the process of getting external pages – like this article – to link to a page on your website, so that when somebody clicks on this article, for example, and reads about what your website has to offer, they can then be directed straight to you without having to go through the trouble of googling you themselves. The more a website uses link building as a growth tool, the more traffic they can potentially get through to their website. It’s essential in this climate and can definitely help to grow that shiny new website of yours.

Now, there’s something even slightly more important than investing in link-building to ensure the success of your site. There’s another thing called link indexing, but before we get into that we have to briefly mention crawling – bear with me here it gets easier I promise. Crawling is when Google sends its bot to check out your website, recognises you have a working url, goes over your content and includes it in a non-public index (Google index). Indexing is going a step further and including the page in a PUBLIC index so that your domain will appear on a public domain. This now means that when people read an article and click on the link to go to your website, your website is now registered on a public search engine and is much more likely to be picked up by the general public.

That wasn’t so complicated was it? While it sounds technical and possibly confusing, which it can be, there is help out there for those of us that aren’t super technical when it comes to the internet. There are ways you can get around doing the heavy lifting yourself. You can use a link indexing guide to hold your hand through the process and make sure it’s done thoroughly and correctly. Once they have attempted to explain to you in layman’s terms everything that is involved in the process, they will gently take this technical confusion off your hands and make sure that all the links to your website are now indexed, so that you don’t have to worry about missing out on potential traffic to your website, or being registered on a public search engine that ensures people will be able to see you when they are searching keywords related to your site.

Remember, automating many of your online business processes can really help you achieve success, growth and traffic to your website. It’s faster and a lot more efficient than you doing it yourself – and realistically because you’re running a business, you definitely don’t have the time to sit around and ensure things like your backlinks are indexed by Google – you’ve got the brick and mortar side of things to worry about. 2017 is a year of internet automation, and strong companies building this kind of software so that it is affordable and accessible to people like you and me that are just trying to drive traffic to our websites and make sure our online investments were worth it. Using the internet to your advantage will save you a lot of time and money, freeing you up to work on the things that really matter.

What You Need to Know About Motor Traders Insurance

Motor traders insurance, also known as traders insurance, ensures that companies and their employees are covered when working or driving in their clients’ vehicles or those owned by the company.

Usually, the most critical aspect of this sort of cover is its flexibility. If you’re operating a garage, for example, it may be used by any employee—even a new one—to drive any client’s vehicle.

In addition, the policy can protect the business against any unintended damage or other issues that stem from mechanics fixing a vehicle.

Even if your business doesn’t usually drive clients’ cars—if you operate a mobile tyre replacement business, for example—you might need some sort of trade cover.

What’s covered in motor traders insurance?

Motor traders insurance policies are usually customized to the specific requirements of a business, so it’s worth considering what kind of activities and risks you really want to be insured. This will help you avoid any surprises in case your claim is deemed uninsured and therefore rejected. It also ensures that you aren’t paying for insurance you actually don’t need.

Here are some common aspects that are usually covered by motor traders insurance.

Road risk

If you take cars to the public road, you need to get road risk insurance. This might be true if your employees are delivering vehicles to buyers, or you operate a mechanics service and you have to take vehicles out to inspect faults. If your service doesn’t need vehicles to be taken on highways, you should consider parts-only policy, which is far more basic.

Just like standard motor insurance, you may go for road risk policy which is third party, third party fire & theft, or comprehensive.

Employer’s liability insurance protects your service from claims by your employees—you need this if you’ve got staff no matter if they’re driving or not.

Public liability insurance covers you as well as your staff against claims by members of the public or customers. If you run your business from a building that clients visit, then you must provide them with a safe environment. If a customer trips over and gets hurt, this policy provides cover should he/she decide to seek compensation.

Product liability insurance protects your business if you install a new component in a client’s vehicle, but the component then becomes defective.

Material damage cover covers any equipment or vehicles you own. For instance, if you operate a motor dealership, this means your unsold cars are insured. This insurance can automatically rise in value in the peak registration periods of March and September.

Combined motor traders insurance covers your business for things like road risk and equipment as well as your premises. It can be inexpensive to go for this kind of cover instead of several separate covers, but make sure it insures all of the vital parts of your service to an adequate level.

Extra drivers—for plenty of businesses, it’s vital that their motor traders insurance covers all their employees. But choosing an “any driver” cover could be more costly than restricting cover to only a few employees, or naming insured drivers in the policy.

Vehicle types—if you’re looking for insurance that covers your employees who drive vehicles like HGVs, vans, or cars, it could be far more expensive. Ensure that your policy covers only the vehicles you drive.

Who needs motor traders insurance?

In addition to the types of business mentioned earlier, you may need motor traders insurance if you run a car valeting company, a scrap yard, a repossession company, or a vehicle-restoring business. Generally, if your customers’ vehicles or your own vehicles are under the care, control, or custody of your employees, you’ll need this kind of policy in some form.

Keep in mind as well that it’s not only limited companies that require motor traders insurance. If you have your own business but are still responsible for other folks’ cars, it’s important that you have a proper policy in place.

In some cases, clients’ own policies might cover other drivers, although on a third party basis instead of comprehensive. Even though this has been quite a common theme in the motor insurance industry previously, it’s now highly unlikely to happen. Therefore, it’s vital that motor trade businesses arrange their own sort of cover.

May the Best Gaming Mouse Win

When it comes to a gaming mouse, they are not all created equal. Some are expensive but don’t perform as expected. Some are cheap but perform surprisingly well. Some have bells and whistles that you don’t need, and some don’t have enough. It’s time to meander your way through the land of the gaming mouse, so let’s go to some gaming mouse reviews.

The gaming mouse has come a long way since it began.

Questions

Questions about gaming mice are similar to the ones you ask yourself when buying other products, like cars, microwaves, or air conditioners. It can be all about the technology, or all about the look, or something in between. The choice often comes down to a personal one—what you can afford, or what it can do for you as far as gaming goes.

What are you looking for in a gaming mouse?

Is it speed? Sensitivity? Features?

How well does it fit your hand? Is it comfortable? Is it personal enough?

The word “personal” may seem odd here, but you’d be surprised at how intimate and intricate the mouse-buying process can be.

How many side buttons do you want? Do you even like side buttons?

Laser or optical?

The optic lens may be the best because of its response rate, but the laser can have higher DPI.

Do you want wired or wireless? Is your hand too large? The mouse too small?

Are looks important to you? Some gamers love RGB lights on their mice, and some don’t.

You don’t have to be a hardcore gamer to know what you like, and knowing what factors to look for is the first step in owning the perfect gaming mouse.

FACTORS

Where you purchase your mouse is perhaps the most important factor when mouse-hunting. Don’t buy from a dollar store when you should be browsing Amazon.com, Newegg.com, or BestBuy.com. If you’re after a generic toothpaste, that may be fine. But when it comes to a gaming mouse, a little discretion is called for. Don’t expect a lot from a $5 mouse.

Near the top of the list of gaming mice, or the very top in some circles, is Zowie. Both casual and competitive gamers love Zowie. They have great sensors and are all about accuracy and comfort, with ergonomic designs. Their most popular is an optical mouse, 1000 pulling rate, at  up to 16,000 DPI. Zowie also has mice in different sizes to fit any hand. They have mice for right-handers, like the EC Series. And the FK Series and ZA Series for the ambidextrous. You can visit their link for comparison shopping.

Razer is a second great mouse brand. They have wired mice, like the Mamba Tournament Edition, DeathAdder Elite, and Abyssus V2. And their wireless includes Lancehead and the Mamba. They have dual wired/wireless choices too, with a DPI of 8200. Visit their site to compare and contrast.

SteelSeries.  This brand has been around for a long time, and is known for consistent quality and innovative concepts. They also offer a lot of accessories. But let’s stick to the mouse. This brand offers mice at affordable prices, like $39 for a basic, and goes up from there. They also have a handy, at-a-glance comparison chart of specs and features to help you find the mouse that is right for you. Check out the chart at their site: https://steelseries.com/gaming-mice

A niche brand is ROCCAT. In a market dominated by the aforementioned brands, this one holds its own, and pushes the envelope with popular design and comfort. They can be a little pricey, but sometimes value is in the hand of the beholder. Er, gamer.

Can a Gaming Mouse Make you a Better Gamer?

If you’re a hardcore gamer, yes, but it has to be the right mouse.  If you don’t have a good sensor, you’re going to be at a disadvantage. A mouse that doesn’t fit right in your hand is going to hurt your performance.  A casual gamer wouldn’t need a great mouse, just a good one. If you’re a serious gamer, you have to shop around. Make your mouse a priority, next to the game and your system of course. The next item to focus on might be the right mouse pad, but that’s for another article.

Check out more gaming mouse reviews at Armchair Empire: