Social media has made it possible for businesses looking to get more customers to do it effortlessly and in a cost-effective manner. This is especially true for small to mid-sized businesses that are looking to drive traffic to their websites without having to spend a lot of cash.
Used together with traditional and digital marketing strategies, social media marketing provides a cost-effective and scalable way to attract more visitors to your online page.
What benefits do you gain? Well, you can get visitors from all over the world; beyond your store which in turn creates an additional revenue stream for your business. You also get to nurture healthy, long-term relationships with the clients. There are various social media platforms you can use to offer services to your clients, including YouTube, Twitter, Instagram, LinkedIn and many more.
So, what types of social media services can you offer your clients?
Developing a Content Strategy
You can use content to drive social media users to the landing page of the client. There are so many content types that you can use to do this including text, images and video. You need first to try out various types of content and find out what works for the client before zoning into it. Once you have a strategy, come up with a detailed plan on how to achieve the results you seek.
To have the best content strategy for your client, make sure you come up with engaging content that relates to what the client deals in. Let the content grab the attention of the users and communicate the message that you seek to pass across.
Follow Users, Competitors and Influencers
Your clients are interested in a number of people on the platform – influencers, collaborators, competitors and users. You can set up a dashboard and follow these groups of people with the aim of finding out more about them. For instance, you can follow competitors so that you give the client information on trending market topics and more. Using this information, the client can modify his business dealings with the aim of trading better.
You can make your client’s business easier by setting up a dashboard for them. The dashboard helps them monitor what their competitors are doing, customers, and know about industry trends. To make the setup work for your clients, you can use a service to gain followers quickly, get more likes and attract viewers. You can get this service from a reputable provider such as https://www.social10x.com.
Manage Multiple Accounts
With various social media platforms available to the clients, you are sure that they have signed up for several of them with the aim of maximizing engagement. What you don’t know is that these clients have more than one account on each platform, and they keep on switching from one to the other to post content and check whatever is happening.
Some clients are so busy that they don’t have the time to comment and post content on their respective pages. As a social media marketer, you can take up the role of managing the social media accounts for your business, handling the tasks that come with the proper use of the account.
Many clients don’t know the right time to post their content for maximum impact. What you need to do is to find out the best time to post content for their accounts, and come up with a schedule that will help them get maximum engagement from their posts on each platform.
There are various social services that you can offer clients to help them sell more or engage more with their clients. These include account management, content scheduling and getting followers for their accounts.