Category: General

What Types of Social Media Services Can You Offer Your Clients?

Social media has made it possible for businesses looking to get more customers to do it effortlessly and in a cost-effective manner. This is especially true for small to mid-sized businesses that are looking to drive traffic to their websites without having to spend a lot of cash.

Used together with traditional and digital marketing strategies, social media marketing provides a cost-effective and scalable way to attract more visitors to your online page.

What benefits do you gain? Well, you can get visitors from all over the world; beyond your store which in turn creates an additional revenue stream for your business. You also get to nurture healthy, long-term relationships with the clients. There are various social media platforms you can use to offer services to your clients, including YouTube, Twitter, Instagram, LinkedIn and many more.

So, what types of social media services can you offer your clients?

Developing a Content Strategy

You can use content to drive social media users to the landing page of the client. There are so many content types that you can use to do this including text, images and video. You need first to try out various types of content and find out what works for the client before zoning into it. Once you have a strategy, come up with a detailed plan on how to achieve the results you seek.

To have the best content strategy for your client, make sure you come up with engaging content that relates to what the client deals in. Let the content grab the attention of the users and communicate the message that you seek to pass across.

Follow Users, Competitors and Influencers

Your clients are interested in a number of people on the platform – influencers, collaborators, competitors and users. You can set up a dashboard and follow these groups of people with the aim of finding out more about them. For instance, you can follow competitors so that you give the client information on trending market topics and more. Using this information, the client can modify his business dealings with the aim of trading better.

You can make your client’s business easier by setting up a dashboard for them. The dashboard helps them monitor what their competitors are doing, customers, and know about industry trends. To make the setup work for your clients, you can use a service to gain followers quickly, get more likes and attract viewers. You can get this service from a reputable provider such as https://www.social10x.com.

Manage Multiple Accounts

With various social media platforms available to the clients, you are sure that they have signed up for several of them with the aim of maximizing engagement. What you don’t know is that these clients have more than one account on each platform, and they keep on switching from one to the other to post content and check whatever is happening.

Some clients are so busy that they don’t have the time to comment and post content on their respective pages. As a social media marketer, you can take up the role of managing the social media accounts for your business, handling the tasks that come with the proper use of the account.

Content Scheduling

Many clients don’t know the right time to post their content for maximum impact. What you need to do is to find out the best time to post content for their accounts, and come up with a schedule that will help them get maximum engagement from their posts on each platform.

In Closing

There are various social services that you can offer clients to help them sell more or engage more with their clients. These include account management, content scheduling and getting followers for their accounts.

A Massive Instagram Following is Not Just for the Likes, It Means Much More!

There is no doubt that Instagram has brought change to the way businesses operate. A few years ago, it was a huge challenge getting people to notice your brand. You had to print millions of flyers to get the message across to the masses. As we speak, all you need are a few images posted on Instagram, and you can capture the attention of your clientele. But it isn’t as easy as it looks.

Instagram has grown so fast because of the connection it provides to businesses. Many businesses can connect directly with their customers without having to maintain a physical presence. You can now sell your items to a customer in Africa or China without having to meet with them face to face. The best thing is that the customer has the chance to leave feedback that the whole world will see.

But how do you get to the level where you make more money without a physical presence? All you need is to grow your Instagram account. You need to have followers that are active on the account. Having a massive following comes with a few perks that you need to be aware of.

You Connect With More Customers

While many people think about Twitter and Facebook when it comes to connecting to their customers and engaging with them, you might get surprised to know that Instagram leads the pack when it comes to engagement and user activity.

Research shows that Instagram enjoys 100 times more engagement than Twitter does. With such a high level of engagement, you can easily connect with your customers and get feedback about your products and services from them. Through conversations, you can build relationships that lead to a loyal following.

The user base also allows you to market your products to a lot more people than before, which helps you sell more.

Know What Your Users Like

You might not have realized it, but your followers are already sharing the photos that you post and triggering conversations about your brand on Instagram. This is true if you are also running a brick and mortar business that your customers buy from each time.

One such business is a restaurant. Your customers love to share their experiences at restaurants so that the whole world can know where they dine and how they rate it. When you have more followers, the few customers that visit your restaurant get to share their experiences online, and you end up with even more customers to your establishment.

With the geotagging feature, these followers get to share the location of the restaurant so that other followers can get an idea of where to enjoy the best meals. When this happens, their friends see the post, which turns your followers into brand ambassadors for your business.

Extend Your Reach

Instagram is a great way to discover new ideas, new businesses, and new people. With this comes new opportunities that you can take advantage of.

One of the ways that you get this information is via hashtags. Hashtags work akin to keywords in a search engine, and they make you and your products discoverable to the audience.

With the right hashtags, you can find out what your followers are saying about you and join in the conversation. Engaging with your followers is a sure-fire way to show them that you care and that you have more information for them. With this, you become the go-to company when the followers need more information or a product, giving you an unmatched authority in the niche. to get a few ideas on how to get more followers this year, check out https://www.hashtagsforlikes.co/blog/instagram/how-to-get-instagram-followers-in-2018/ .

The Bottom-line

You need more followers; there is no excuse for this fact. With more followers, you stand to command authority in the niche, and you also stand to sell more.

Do More Likes Make You More Popular on Instagram?

Instagram has come a long way, and as a business, you have come a long way too to get where you are. Time has come when you need to perform tasks that make your business grow, without having to put in a lot of efforts or a lot of cash.

It takes time to reach where you wish to be. It takes time to get the kind of customers that you have. It also takes a lot of time to build the reputation that you have. But it takes a lot of effort to maintain all these.

Many brands fail because they start off on a high and then slowly fade away into the horizon because they don’t know how to maintain their businesses once they get them off the ground.

One of the issues that face such brands is that they don’t embrace change. While some take to social media to market their products, they fail to understand what the customer wants, therefore failing to deliver. Today we look at the psychology of buying likes to increase popularity, and why you need to be a part of it.

Why Likes Beget More Likes

Customers are attracted to where there is more because they know that there is strength in numbers. Customers know that if a post has more likes, then it is most likely to be useful to them. This is why you attract more customers when you have a lot of likes on a post. It is also just natural that the more likes you have, the more authority you command in your niche.

However, it is not easy to get as many likes as you need when you do it manually. Social media is funny – you might think that you have come up with the best post in the world only to realize that you have the least likes ever.

You might have the right content, but you might be targeting the wrong audience. Or you might have an audience but lack what to tell them. This is why you need to know more about the audience before you post anything.

Use Insights

One of the best ways to get closer to your audience is to use insights. These insights are possible when you have a business account. With these tools, you can know what your audience expects from you so that you can deliver the best experience for them.

Once you have a chance to understand what the users need, you can craft the ideal posts for them to read, day in and day out. You will know which posts get the maximum attention from your audience and focus more on them.

Why Buy Instagram Likes?

This is a great way to get the number of likes you want for your account without putting in the hours. Do you know that the audience judges your capability to provide what they want just by looking at the number of likes you get each time? They will decide to follow or unfollow you depending on this number. The more the likes, the higher the probability that you have something to offer.

This mentality is also rife among brands. With more likes, you end up becoming a threat to your competitors, and most of them will try to have more likes on their posts to stamp their authority in the niche.

One of the ways to get the likes you need is to buy them from genuine providers. One such provider is Like Social, who offers different packages to suit your needs. Check them out on https://www.likesocial.co/.

In Closing

It takes time and tact to get the number of likes to make your post stand out. With a little insight, you can achieve this easily.

5 Ways to Increase the Value of Your Home

People work their whole lives in order to create a great life for themselves and their family. They dedicate a lot of time, and a large money investment, in order to gain a great education so that they can have a great career. One of the things that people work the hardest for is to buy their first home. It is a large investment and it is one of the most important times in their life. Regardless of the commitment, there is going to come a time when they are ready to sell and move on to bigger and better.

For many people, before they list their home, there are certain things that they may want to do in order to increase the value of their home, and thus, the profit they will make on that sale. Here are 5 things that many homeowners do so that they can increase the value of their home.

One of the rooms that can be a big deal in their decision on whether to make an offer on a house or not is the master bathroom. It is one of the rooms that when it is done well, it can increase the overall value of a home. Many homeowners spend a good amount of time and money trying to remodel a bathroom as best they can. They will utilize lots of sources to find the best inspiration like design magazines, Pinterest, or websites like Home Spa Select. These sources will give them great ideas on how to create a wonderful master bathroom that will appeal to a wide range of buyers.

Another room that will be very important is the kitchen. It is a room where the family will gather for daily meals and wonderful holiday get togethers. Many people refer to the kitchen as the heart of the home and the place where everything starts. Prospective buyers are going to look for great countertops, beautiful floors, the best appliances, and plenty of storage for everything they need. A well-done kitchen is going to do a lot for the value of the home and the overall appeal of the home.

They are also going to want to see a home with great curb appeal. Everyone wants to live in a home that is beautiful and that they can be proud of. It is beneficial to the homeowner to spend some time on the outside of the home. A great coat of paint, paved driveway, and some, great landscaping and greenery are all ways to improve the curb appeal. Great curb appeal is the way that a home makes a great first impression on people who are coming to view the home.

Another wonderful benefit is finished basements and attics. In many homes, these are spaces that are underutilized and can be wasted space. When these are finished and made into useable spaces, they add square footage to the home, which will automatically add money on to the selling price. They go from dark and unusable, to spaces that hold playrooms, extra bedrooms, and bathrooms.

Then there are a ton of extras that a homeowner can add to the property that can add a lot of value to the home. There are lot of ways to create a space that people will love and will set it apart from other homes. Things like pools, sun rooms, solar panels, and a brand-new roof are all great extras that can add serious value to a home.

It is a big decision to list a home on the market and it can be a nerve racking time in a homeowner’s life. There is so much that goes into buying the home and there is just as much that goes into selling the home as well. Creating more value in a home is one of those situations where the old saying of “it costs money to make money” definitely applies. The best thing that a homeowner can do is to not rush into the situation. There is a lot of money that is riding on making the right choices before a home is finally listed for sale.

Building Your First 20,000 Followers Part 1

Do you wish to build a brand that represents, you? You need to have the backup of loyal followers that take your engagement to another level at all times.

Before this you must have an account, you probably have tried posting a few images on the platform with the aim of getting followers and boosting your engagement levels, but it isn’t as easy as it sounds. You might have to hustle day and night to reach just the 1000 follower mark, and you might also have to burn the midnight oil to make your brand stand out. Well, that is if you decide to do it manually.

The good thing is that all your efforts are always worth the risk. Instagram presents you with the opportunity to extend your reach and find new markets

Like all the other social networks, Instagram is always changing and becoming better. Some of the strategies that you used a year ago might not be so appealing and fruitful this year.

Have you ever wondered why some accounts on Instagram attract hundreds of thousands of followers, while most of the other account struggle to break into the first 1000?

We wondered too, and we took the liberty of talking to people who are behind the accounts with hundreds of thousands of followers and noted down their recommendations.

In this first series, we look at how these top brands attract the attention of followers quickly, and to retain them for the growth of your brand.

    1. Use Call to Actions

When you open your account on Instagram you do so with a few goals in mind – either you wish to get more followers, or you wish to sell more or any other goal that comes to mind. Either way, you need to incorporate your goals into your Instagram marketing account.

Include the call to actions into your visuals and also in the captions that you use. You can come up with a great way to add the CTA to your engagement. For instance, you can ask the users to double-click on your images to deliver a like to your post. This ultimately drives engagement.

One of the ways to make sure you get more followers on your page is by asking users to tag their friends or loved ones. This can result in more exposure on your page and the people that are tagged usually become your followers.

    1. Research Instagram Hashtags

Many marketers use only the most popular hashtags, but this won’t earn you the following you desire. The whole point is to make sure you build a following that you can engage with on a personal level.

The best way to do this is to look for hashtags that are relevant to your niche. Make sure you go for hashtags that provide a steady growth rate. You can use tools to search for the right hashtags that allow you this luxury.

Before you go ahead and put time into looking for the right hashtags, you need to keep in mind that you are looking for two different hashtag categories to work with:

    1. Hashtags to include in the posts.
    1. Hashtags for you to like.

Look at the types of content that you are putting out on the platform and split them into various categories. Build these lists for each category you come up with.

Popular hashtags aren’t always obvious, but you can use automated tools to find what you need. Check out Managed.social to find out what these tools can do for you.

In Conclusion

We have just covered the first part in this series; please proceed to the second part of the series to understand more.

GDPR Questions Answered

When the need for compliance was announced a few years ago, many businesses took it to be a joke. With time, businesses have realized that the only way out is to comply. And with the deadline rapidly looming, you need to set up mechanisms to comply with the requirements.

Even with information being available on the internet, businesses still find it hard understanding the topic of compliance, with many wondering what they need to do to stay within the requirements.

Today we look at the various questions about the requirements of GDPR and the answers.

Are Companies Sure of What to Do?

Unfortunately, many companies aren’t sure of how the regulations will work once adopted. They have the theory of GDPR, but they don’t know how it will work in practice. They know a document exists, and many of them have gone through the document, but they don’t know if all of these requirements are applicable to business.

One area that these organizations don’t understand is what role the officials play in the implementation, and where to source the officers from.

Is The Remaining Time Adequate to Define the Compliance?

It seems that the company needs to understand all the tenets of the regulation before they can get the compliance certificate. So, is the remaining time enough for you to meet all these requirements? You can get a lot done in such a short time. If you have been compliant with the Data Protection legislation that has been in use in the past, then it is just a matter of applying the legislation with a better precision in order to comply with the upcoming legislation.

What you need to add to the existing legislation is additional data protection for the citizens. The additional protection should be more precise than what is already in force.

What Can Companies to Do Accelerate Compliance

First, you need to find a professional, such as AmazingSupport, that understands all about data privacy to explain to you what GDPR means in relation to your organization.

You need to understand that there is no general approach towards compliance. Each organization has a specific approach to the compliance, which means you need to sit with a professional to understand what your organization needs in terms of data protection.

Once you create an inventory, the data has to be collected and processed. Remember you need to comply even if you are a company outside the EU but selling to EU citizens.

Companies Located Outside EU Also Need to Comply

You need to comply even if you are trading online, or if you have an office outside the EU, as long as you are serving citizens of the EU. The EU can impose fines on you due to non-compliance. Therefore, make sure you comply with the requirements.

In Closing

You need to comply with the requirements of the GDPR so that you don’t fall victim to the penalties, which can be harsh. Work with a professional to understand what you need to do in order to remain compliant.

Enjoy the Nectar of the Gods

Wine: How — and Why — to Enjoy the Nectar of the Gods

There is a good reason why wine was dubbed “the nectar of the gods.”

Wine is just one of those things that makes life better. Not perfect, perhaps, but certainly more agreeable and easier to live. Consequently, people have been using the beverage to celebrate, toast, and relax with for even longer than there has been written history.

How to figure out wine?

The word “wine” covers an encompassing variety of grapes, countries, tastes, and colors. Where to start, where to start?

Think of wine as being like cars. Do you want a sleek speedy model to take to the beach, or a vintage Rolls Royer to impress the collectors? Or will an old banger with dents and missing paint suffice?

Like so many things in life, understanding wine comes from researching the topic. Even if  only imbibing plonk, it is still important to know the background of the tipple of choice. Age is another factor when it comes to deciding on a wine. Young people – read under 22 and under – will drink whatever is on offer and not be able to tell the difference. The same person many bottles and 20 years on would be embarrassed to be seen drinking wine of their youth.

Where was wine first fermented?

According to The Scientific American, the first wine on record dates back about 9,000 years to a rice and honey concoction found on the shards of pottery in central China.  Alas, it was going to take the Chinese another 5,000 years to get the fermentation process right.

The areas around Georgia and Armenia are credited with being the first wine-makers to use grapes. Some 7,400-year old jars of the brew were found in the Zagros Mountins, which is modern-day Iraq.  Now that is truly aged wine.

When to drink wine?

In the 19th century, Jean Anthime Brillat-Savarin – have to give credit to the French for innovative names — wrote “A meal without wine is like a day without sunshine.” The question remains as to whether or not he included breakfast in his statement.

Weekend brunch, however, is a popular meal and time to begin imbibing for the day.

Other plausible reasons for popping a cork include – but are not limited to:

  • It is Tuesday.
  • Somewhere in the world it is 17:00.
  • My uncle just brewed a batch that has come of age.
  • Why not?

How to pick wine

The first and foremost consideration when choosing wine is budget. A downtown wine-o might only be able to scrape together $4.20 for a bottle of sherry. As a fortified wine, it is a higher alcohol content than regular vine which is generally 10 to 14 percent.

A rich wine snob who announces that this particular vintage has “raspberry on the medium-long palate and finishes with a mixture of tannic and a touch of barnyard” will happily drop $500 for a single bottle and think she got a deal.

How to open wine

It is wonderful to have a great bottle of wine, but how do you get the cork out so you can drink it?  Careful here, as the ways to get at the wine – which varies from hammering the cork into the bottle with a wooden spoon to the latest electric corkscrew on the market – as there are diverse and snobby wine tastings.

Time to call in the experts: popacork.net

Given the wide range of corkscrew options from the traditional waiter’s friend to the often-used-in-the-suburbs wings model, people can delete the wooden spoon from their list of viable options.

Why should you drink wine?

It is fun; it leaves you with a floating feeling; it is good for your health.

Even the Mayo Clinic – which is about as reputable a medical source as can be found — advises that a glass or two of wine – red, in particular – helps with digestive and other body processes.

The “one or two glasses” a day suggestion explains why people are now choosing wine glasses that are about the same size as small fish tanks. True die-hard can opt for the wine glasses that hold a whole bottle, which makes it easy to stick to the recommended daily limit of “one to two.”

How to store wine

Outlets often offer a discount when customers buy a dozen or more bottle at a time. This forward planning requires a place to keep it. If you have a custom-made wine cellar in your basement it isn’t hard to store the bottles cork down to be retrieved as needed.

Small apartment dwellers are faced with a challenge. One option is to clean out your closet to free up some space. Really, do need 16 pair of running shoes that you never wear? Or how about that little black dress that will fit perfectly as soon as you shed another 10 to 12 pounds?

Armed with this information, readers are now ready to go forward the imbibe. Cheers.

How Do Drones Work?

While drones are one of the hottest new toys for adults and children, they have actually been around for quite some time. These high-tech toys have been used by clean-up crews, security staff, the government and photographers for several years. Their intriguing designs and advanced features makes them far more desirable than a regular remote-control helicopter.

Modern drones are complex machines with a lot of different uses. While there are dozens of different body types, sizes and attachments, most drones have the same components. Most have tiny little engines and powerful turbines that keep the soaring high above the sky. A GPS tracker and flight-control system allow hobbyists to navigate through the skies. High-quality cameras allow people to easily see everything going on in the sky right on their smartphone.

Each of these components uses the latest technology and fits together perfectly. Whether you are planning on building your own custom drone or just want to know more about how this popular hobby works, here is a quick breakdown of each part and the role it plays.

 

  • Flight-Control System – While this device may sound like a small disc, it actually takes up most of the space on the drone. Each system includes everything you need to fly, from the peripherals t the modem. There are several different varieties of systems based around the type of drone being used. Like any central computer system, these parts can be built from scratch, but most people choose to purchase a kit.
  • Sensors – Making sure the drone is flying correctly is important. Sensors are used to identify potential risks around the drone during flight. Everything the sensors pick up is processed by the flight-control system. While the user does see some sensor data, most of these details aren’t reported or tracked.
  • GPS Tracking – Almost all drones have some form of GPS, even toys. In order to track the movement of the drone, a small GPS chip is included somewhere in the design. The technology enables several features, but it is mostly used by the flight-control system to see how high the drone is off the ground.
  • Receiver – In order for the drone to receive commands from an external controller, a receiver needs to be included in the design. The receiver is tuned to a specific frequency so that it can communicate with the remote control. Range can very quiet a bit, but sophisticated systems can allow drones to be miles away from their controller. Most toys use short-range frequencies, similar to a walkie talkie. Advanced hobbyists may work towards achieving a farther range, but they should be prepared to pay the price.
  • Transmitter – This is the part the hobbyist is using to control the drone. Most toy drones use a small plastic controller with simple commands. Higher-end models may turn the user’s smartphone into a transmitter. There are several different ways to set this system up, depending on how you want to control the device.
  • Electric Motor – While gas-powered motors aren’t unheard of, especially in larger drones, most toys and household drones keep it simple. Small electric motors power the drone and keep everything moving while in flight. When not in use, simply turn off the drone and attach it to a charging device. As you can imagine, there are hundreds of different choices when it comes to drone motors, each one offering different amounts of power and range.

 

While there are many other components to drones, such as bases, propellers, and casing, the key features custom drone makers are worried about are listed above.

 

Build from Scratch or Just Buy?

People who are trying to get into the hobby should look for a complete kit or a cool drone like the one at http://www.rotorcopters.com/traxxas-latrax-alias/. There are several small components of a drone and the cost of building from scratch can quickly add up. Knowing a little more about how your new drone works will allow you to make custom upgrades later.

Drones can be a great hobby for people of all ages. Whether you are trying find an interesting way to spend the day or want to show off to your friends, knowing the inner workings of your drone can help make it happen.

happy life

Simple Tips For Leading A Happier Life

Simple Tips For Leading A Happier Life

How do you gauge your fulfillment levels? Is it when you have all the material resources at your disposal or when you feel loved and appreciated? People’s needs vary from one individual to other depending on exposure and upbringing. However, the need compassion cuts across people of all walks of life. Irrespective of age, no one can live in isolation because humans are interdependent. Many people just dream of leading a happy life, but they never realize this dream. The problem with such people is that search for happiness in the wrong places. The following are simple tips for leading an enviable life.

Choose to be happy

You do not work towards happiness, but you choose to be happy. When you wake up with self-defeating thoughts on a daily basis, you will never be happy. Telling yourself and believing that you will never amount to anything or compare yourself to your friends denies you the joy of enjoying the present moments. Your past may have been hard, but all that is history and what matters is the future. Change your mentality and have a positive attitude and everything else will fall into place. Remember that you cannot change the past, but you have the chance to shape your future.

Treat your pet with dignity

Sometimes, you find yourself isolated from humanity due to trust issues. It is at those moments that most people realize how spending time with their pets can be fulfilling. You should show your pet some love and be compassionate. You do not have to lock your dog in its cage the whole day and deny it the joy of living. Buy him or her a good play pen such as those at Pet Stuff Guide to keep his or her moods in check. Take an evening stroll with your pet and let him or her enjoy a fresh breeze once in a while.

Surround yourself with the right people

The type of people you interact with determines the kind of life you will lead. When you have friends who tell that you are below average, you will never realize your full potential. Interact with those people who challenge you to be a better version of yourself and drop those who want to pull you down. You can also pick a mentor and learn a thing or two from him or her. Never bow down to pressure to do something that is against your instincts or beliefs.

Invest in yourself 

It is common for people to worry so much about others that they forget about themselves. It is true that making an impact on other people’s lives is fulfilling but remember that leading a happy life starts with self-love. Take that new hobby or attend the training you have always desired because happiness starts with you. It is meaningless to make other people happy while you still whine and hate every bit of your life. You should know the difference between being selfish and exercising self-love. If you dream of something that does not hurt others, go for it and make your life worth living.

Enjoy life

Some people stress so much about the future and forget to live the current moments. Even though most specialists insist on the need to invest in the future, it is also worth remembering that you have only one life to live. It does not, however, mean that you should lead a reckless life, but you should be able to enjoy it. Take a vacation once in a while, join a local team or even participate in sports in your locality. There is no point in being so rigid with your life because tomorrow is never guaranteed.

Know your limits

Some of the biggest disappointments in life arise when people are not aware of their strengths and weaknesses. You can always set goals and lay your expectations when you truly understand your capabilities. You can always seek help from others when faced with things that are beyond your scope. If you know you cannot work well under pressure, you will be able to plan or delegate your tasks accordingly. You have to accept your current situation and work towards improving those areas that you can.

Leading a happy and fulfilling life is not that hard as long as you understand what you want in life. It is the small and most neglected things that matter most in life. Sometimes people look for fulfillment and happiness in the wrong places without them knowing. Follow the above tips, and you will note the difference.

Handling “Big” Content in Your Content Marketing Strategy

Many companies consider writing to be a tough job. It becomes a bigger challenge when you have to integrate the keywords in the article without interrupting the flow while ensuring that you aren’t spamming as per the rules set down by Google.

Content comes in various types, ranging from 100 word product descriptions to 5000-word blog articles. At the end of the day, each content should deliver the objective it sets out to achieve – whether to inform, market or answer a question. Content remains king regardless of how dynamic the web is. When you handle your content smartly, you have a big chance of dominating search-engine results pages.

One of the hardest and most unique content is “big” content. This refers to articles that extent 5000 words and more. Such content takes time and concentration. Let us look at how you can write these articles effortlessly.

Why Long Content?

The first question that flashes across your mind is “is long content necessary?” In this age where skimming through short content is the norm, most people still hunger for knowledge. If you have a target group that can read the info, why not go for it? Let us look at other reasons that make long content ideal.

You Enjoy Better Ranking

Studies show that the longer the article the better the ranking, especially if you optimize it to the max. Take time and enter a search phrase in any search engine, you find that the returned results feature long articles in the top ten results. These articles are not only long, but highly informative as well. Hint: Don’t limit your information, offer full information regardless of how many words you have to write.

The Information is Highly Relevant

Imagine writing a 200 word article on a research topic on one hand and writing a 5000-word article on the same topic on the other hand. Truth be told, you have a higher chance of writing and doing more research when handling the long article. Remember, an in-depth article commands a deeper authority when it comes to a topic as compared to a shorter article especially for shorter keywords.

How Can You Nail It?

Now that you know that bigger is better, we need to help you come up with the big content. Apart from performing extensive research, here are some tips to help you out.

 

    1. Know Your Keywords

Since big content costs more to produce, you need keywords with a high ROI. Focus on broad and mid-tail keywords that translate into a higher search volume and results into more traffic.

Find keywords that translate into more visitors to your site. This is vital because it dictates the number of actual visitors you might get.

    1. Understand the Strength of Your Competition

The success you enjoy from your content marketing strategy depends partly on the quality of content of your competitor. Part of the reason your content stands out is because what your competitors generate isn’t as strong as what you produce. You can start off by analyzing the top ten results of the keywords you target. Use any of the available analysis tools to get the results.

Apart from this analysis, you can also read content written by your competitor and compare it to your content.

    1. Consider the Decision Level

If your goal is to achieve conversion, you need to target call-to-action words such as shop, buy, discount, purchase, and many more. Customers that are looking for a discount will enter such queries to get to your landing page.  Other keywords such as review and compare are ideal for customers looking for more information on a certain product.

    1. Choose a Format

You have several formats to choose from when coming up with the best content. You can have it in form of an infographic, listicle, thought piece, tips, or a guide. Choose the format depending on your needs and available time.

 

    1. Automate the Process

One way to write the article fast is by use of automation tools that make work easier. Writing a 5000-word article isn’t a joke. Spintax Content helps you come up with various articles from an original piece while retaining the meaning. This makes it easier and faster for you.

The Bottom-line

You will come across various article formats when implementing your content marketing strategy. One of the biggest challenges companies face is creating “big” articles that extend over 5000 words. However, with the right approach and innovative tools, you can come up with these articles within no time at all.