You should consider guest posting. Seriously, you must! It’s 2019 for heaven’s sake! But wait; is guest blogging even worth the effort? Of course, it is! For one, it enables you to build your domain authority, get a bunch of valuable inbound links and most importantly generate referral traffic. On top of that, it helps you foster new relationships with other bloggers.
The problem, however, comes when trying to find high authority sites to pitch. The guide below teaches how to do it like a superstar.
Start by Understanding your Value
You have to offer value – and that’s something that you have to understand before you start your guest blogging journey. In other words, there’s more to the process than SEO. It’s not about what you’ll take home (in terms of payment). You must think of how the website you’re contributing to will benefit. Ask yourself;
- Do you have what it takes to meet the demand of the site’s audience?
- How about your style of writing? Does it blend with that of the blog and most importantly, its audience?
- Is the website you’re targeting looking for content to fill their editorial calendar?
- Are you familiar with a topic that doesn’t exist on the site?
- Can you take advantage of link building for the site in other guest posts that you plan to pen down?
The long and short of it is that the first step to finding opportunities to blog and pitching is to understand your value and most importantly, what you can do to help.
Draft a List of Targeted Sites to Pitch
Now that you know your worth, it’s time to build your blog outreach list. The best way to go about it is to create a spreadsheet with columns indicating your websites address, name, website, and status as well as any additional information.
Populate your sheets with your target website’s monthly traffic and Domain Authority. Be sure to aim for a DA score of over 50. Don’t forget to check whether the hosting is on the blog’s domain or subdomain.
Most the times, a website on a subdomain will offer a backlink as strong as one on a root domain. Remember, authority links make a dent, so you should leverage chance that comes your way. Besides, the higher the DA, the more SEO impact you’ll receive from every backlink.
Find the Right Person to Contact
One of the mistakes most bloggers make when looking for a guest posting opening is contacting the wrong person. The last thing that you want is to write a 2,500-word article only for it to get rejected by the site that you want to guest post.
Still, you don’t have to struggle to get in touch with the chief editor of a specific site. You can, for instance, use LinkedIn to filter a company’s information by using terms such as “Content Manager,” “Editor,” “SEO Manager,” and so forth.
You’ll then connect with the person and send them your pitch. Or, you can use tools such as Hunter.io or ContactOut to dig out the correct email address.
Start your Email Outreach
You now know the person to contact – the next step involves crafting your email list. And, there’s an assortment of cold email messages you can use. The best, however, is to keep everything short while providing value and showcasing your previous work.
Hone your Guest Blogging Topic Pitch
You’re likely to get a chance to guest post if you come up with a unique topic. So, before you send out a pitch, find out if the content that you plan to submit exists on the site. You can also think in terms of SEO value and target keywords.
As stated, you can pitch websites that accept guest posts if you’re an expert on a specific topic and feel that you can cover in intelligently than the published content.
The Bottom Line
Guest posting is an excellent way to establish your authority both as a writer and blogger. You only need to learn the ropes, and you’re good to go. It is essential to mention that not every site that you pitch to will accept your idea. So, if one authority website rejects your opinion, it’s time to move on to the next one.