Handling “Big” Content in Your Content Marketing Strategy

Many companies consider writing to be a tough job. It becomes a bigger challenge when you have to integrate the keywords in the article without interrupting the flow while ensuring that you aren’t spamming as per the rules set down by Google.

Content comes in various types, ranging from 100 word product descriptions to 5000-word blog articles. At the end of the day, each content should deliver the objective it sets out to achieve – whether to inform, market or answer a question. Content remains king regardless of how dynamic the web is. When you handle your content smartly, you have a big chance of dominating search-engine results pages.

One of the hardest and most unique content is “big” content. This refers to articles that extent 5000 words and more. Such content takes time and concentration. Let us look at how you can write these articles effortlessly.

Why Long Content?

The first question that flashes across your mind is “is long content necessary?” In this age where skimming through short content is the norm, most people still hunger for knowledge. If you have a target group that can read the info, why not go for it? Let us look at other reasons that make long content ideal.

You Enjoy Better Ranking

Studies show that the longer the article the better the ranking, especially if you optimize it to the max. Take time and enter a search phrase in any search engine, you find that the returned results feature long articles in the top ten results. These articles are not only long, but highly informative as well. Hint: Don’t limit your information, offer full information regardless of how many words you have to write.

The Information is Highly Relevant

Imagine writing a 200 word article on a research topic on one hand and writing a 5000-word article on the same topic on the other hand. Truth be told, you have a higher chance of writing and doing more research when handling the long article. Remember, an in-depth article commands a deeper authority when it comes to a topic as compared to a shorter article especially for shorter keywords.

How Can You Nail It?

Now that you know that bigger is better, we need to help you come up with the big content. Apart from performing extensive research, here are some tips to help you out.

 

    1. Know Your Keywords

Since big content costs more to produce, you need keywords with a high ROI. Focus on broad and mid-tail keywords that translate into a higher search volume and results into more traffic.

Find keywords that translate into more visitors to your site. This is vital because it dictates the number of actual visitors you might get.

    1. Understand the Strength of Your Competition

The success you enjoy from your content marketing strategy depends partly on the quality of content of your competitor. Part of the reason your content stands out is because what your competitors generate isn’t as strong as what you produce. You can start off by analyzing the top ten results of the keywords you target. Use any of the available analysis tools to get the results.

Apart from this analysis, you can also read content written by your competitor and compare it to your content.

    1. Consider the Decision Level

If your goal is to achieve conversion, you need to target call-to-action words such as shop, buy, discount, purchase, and many more. Customers that are looking for a discount will enter such queries to get to your landing page.  Other keywords such as review and compare are ideal for customers looking for more information on a certain product.

    1. Choose a Format

You have several formats to choose from when coming up with the best content. You can have it in form of an infographic, listicle, thought piece, tips, or a guide. Choose the format depending on your needs and available time.

 

    1. Automate the Process

One way to write the article fast is by use of automation tools that make work easier. Writing a 5000-word article isn’t a joke. Spintax Content helps you come up with various articles from an original piece while retaining the meaning. This makes it easier and faster for you.

The Bottom-line

You will come across various article formats when implementing your content marketing strategy. One of the biggest challenges companies face is creating “big” articles that extend over 5000 words. However, with the right approach and innovative tools, you can come up with these articles within no time at all.

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