Surgeons are some of the most respected members of society. What most people don’t know is that this profession isn’t as easy as it looks. It involves long working hours and decisions that at times don’t give the results that you are looking for. At times, it is hard to get patients to grow your practice.
However, what most spine surgeons don’t know is that they can make headway if they decide to use Instagram.
With over 800 million users each month sharing 70 million pictures each day, Instagram has become a platform that you can use to get an audience for your medical practice. With Instagram being the number one platform in terms of engagement, you can get an opinion regarding your practice easily.
So, how can you integrate this app into your medical practice without losing momentum?
Determine if the App is Right for You
The Instagram app has worked for different areas of medicine, and it might work for you as well. If you are too busy, you need to know that there are some tools to help you handle the common tasks on Instagram without the need for you to be online each time. These tools are aptly named bots, and you can check out the best ones on Free Your Spine.
If you wish to build a direct awareness and be in contact with your audience, as well as create patient awareness, then this app is right for you.
Know What Instagram is All About
You need to understand what Instagram offers you as a physician. You need to find out how it works and what benefits you stand to gain from this app. You also need to understand the tasks you need to perform to make your account work for you.
The first step is to come up with a perfect profile picture. The profile picture needs to reflect the practice that you run. For instance, have a picture of the logo of your practice, or the tools that you need.
You also need to understand the kind of content you can share on the app. Instagram gives you several types of content to use including images, video and more. Take time to find out what works for your practice. Take time to understand the need for hashtags and which ones can work for your practice.
Before you go ahead and start posting the images, you need to understand that many users don’t have the guts to look at some graphic images which you find normal to you.
Know How Well to Communicate Your Message
As a spinal surgeon, you need to find a way to reflect the things that are most important to your practice. You will have to post before and after pictures of previous surgical procedures, behind the scenes images of your day-to-day life and other facts.
Instagram is an app that is meant to draw attention to various aspects of your surgical practice and put a face to your practice.
As a spinal surgeon, you wish to talk about back pain, athletes, sports events, dancers, drivers and so on. You want to talk about the various aspects that lead to back problems and tell the audience what solutions you have for them.
Learn From Experts
Follow other medical professions to get an idea of what is happening in their niches. You can get a few ideas from them so that you grow your Instagram account the right way.
It takes more than just posting images on your Instagram account as a surgeon to get the followers you need. Make sure you post images that are relevant to your audience and learn some more from experts.