Instagram Marketing for Photographers

Photography is a career that is lucrative and well-loved by many. It is not always that you see an image that can move you and leave you in awe, but with the right camera and an inspiration, you can be the one to feed the visual tastes of the masses and make money out of it.

There is no single doubt about the fact that times have changed. A decade ago, you had to showcase your images in book albums and maybe magazines. The problem with this approach was that you had a limited reach because not everyone could access the magazines and albums to see what you could do.

Fast-forward ten years later. You can now post your images on Instagram, a visual platform that hosts hundreds of millions of visitors each month, all yearning for a new experience. What if we told you that the experience these people are looking for might be those beautiful photos you take?

But there is just a little hitch – Instagram is a visual platform. It means that everyone is posting images on daily basis. This makes it tough on you as a professional photographer.

You need tips. Not just tips but tips that can help you make money from your efforts.

Why Instagram?

Before we look at the various ways to make Instagram work for you, let us look at the reasons why you need to be on Instagram as we speak.

    • You have access to more than 800 million users each month.
    • You can access millions of users each day.
    • Companies can pay you as an influencer to promote their products.
    • It is a great place to connect with other photographers, the audience and customers.

These are just a few pointers to why Instagram is so special. So, how can you make some money on this platform?

Get Noticed

As you can see, getting noticed by millions of users can be a daunting task. The good thing is that most of these users don’t use Instagram for the purpose of promoting their photographs. A majority of the people are here to share images of their daily life with other users.

You can, therefore, get noticed if you share high-quality content. Sharing content is one of the ways to gain more followers for your Instagram page. If you are new to Instagram marketing, you might find it hard to come up with great images and the right posts to go with them. The images need to be high quality, and relevant.

As a photographer, you need to share great content rather than pictures depicting your daily life.

Get Moe Followers

You need to make use of hashtags to get followers. You can use a variety of tools for this, with most of them coming with reviews and ratings. You can also use a program that is common on the market, although The Small Business Blog doesn’t rate it.

In Closing

You can enjoy more exposure and engage your followers as a professional photographer by joining Instagram. Post high quality and relevant content to attract more followers.

You may also like...