So, you’ve finally crossed over the final frontier and made your business a website. It’s new. It’s shiny. It’s bright and appeals to your specific demographic, drawing them in with great start up deals, coupons, and easy explanations about what it is you can do for them. But it’s also a little fish in big waters. No, a tiny fish. A microscopic one. Because you’ve entered the big grand canyon crevices of the internet, where new websites popping up are a dime a dozen. And everybody is wanting to get recognised on the internet. Even being in the top 1000 searches on Google would be something, a far cry from where you’re at right now. How on earth are you supposed to compete with giant companies who have all but monopolised the internet game, paying Google hundreds of thousands to secure their spot at the top of the search engine? There are some important things to remember to do when putting your website out there for everybody to see.
So there’s this thing called link building. It’s pretty essential in this age of the internet, when you’re literally drowning in the competition. Link Building is the process of getting external pages – like this article – to link to a page on your website, so that when somebody clicks on this article, for example, and reads about what your website has to offer, they can then be directed straight to you without having to go through the trouble of googling you themselves. The more a website uses link building as a growth tool, the more traffic they can potentially get through to their website. It’s essential in this climate and can definitely help to grow that shiny new website of yours.
Now, there’s something even slightly more important than investing in link-building to ensure the success of your site. There’s another thing called link indexing, but before we get into that we have to briefly mention crawling – bear with me here it gets easier I promise. Crawling is when Google sends its bot to check out your website, recognises you have a working url, goes over your content and includes it in a non-public index (Google index). Indexing is going a step further and including the page in a PUBLIC index so that your domain will appear on a public domain. This now means that when people read an article and click on the link to go to your website, your website is now registered on a public search engine and is much more likely to be picked up by the general public.
That wasn’t so complicated was it? While it sounds technical and possibly confusing, which it can be, there is help out there for those of us that aren’t super technical when it comes to the internet. There are ways you can get around doing the heavy lifting yourself. You can use a link indexing guide to hold your hand through the process and make sure it’s done thoroughly and correctly. Once they have attempted to explain to you in layman’s terms everything that is involved in the process, they will gently take this technical confusion off your hands and make sure that all the links to your website are now indexed, so that you don’t have to worry about missing out on potential traffic to your website, or being registered on a public search engine that ensures people will be able to see you when they are searching keywords related to your site.
Remember, automating many of your online business processes can really help you achieve success, growth and traffic to your website. It’s faster and a lot more efficient than you doing it yourself – and realistically because you’re running a business, you definitely don’t have the time to sit around and ensure things like your backlinks are indexed by Google – you’ve got the brick and mortar side of things to worry about. 2017 is a year of internet automation, and strong companies building this kind of software so that it is affordable and accessible to people like you and me that are just trying to drive traffic to our websites and make sure our online investments were worth it. Using the internet to your advantage will save you a lot of time and money, freeing you up to work on the things that really matter.