There is no doubt that Instagram has brought change to the way businesses operate. A few years ago, it was a huge challenge getting people to notice your brand. You had to print millions of flyers to get the message across to the masses. As we speak, all you need are a few images posted on Instagram, and you can capture the attention of your clientele. But it isn’t as easy as it looks.
Instagram has grown so fast because of the connection it provides to businesses. Many businesses can connect directly with their customers without having to maintain a physical presence. You can now sell your items to a customer in Africa or China without having to meet with them face to face. The best thing is that the customer has the chance to leave feedback that the whole world will see.
But how do you get to the level where you make more money without a physical presence? All you need is to grow your Instagram account. You need to have followers that are active on the account. Having a massive following comes with a few perks that you need to be aware of.
You Connect With More Customers
While many people think about Twitter and Facebook when it comes to connecting to their customers and engaging with them, you might get surprised to know that Instagram leads the pack when it comes to engagement and user activity.
Research shows that Instagram enjoys 100 times more engagement than Twitter does. With such a high level of engagement, you can easily connect with your customers and get feedback about your products and services from them. Through conversations, you can build relationships that lead to a loyal following.
The user base also allows you to market your products to a lot more people than before, which helps you sell more.
Know What Your Users Like
You might not have realized it, but your followers are already sharing the photos that you post and triggering conversations about your brand on Instagram. This is true if you are also running a brick and mortar business that your customers buy from each time.
One such business is a restaurant. Your customers love to share their experiences at restaurants so that the whole world can know where they dine and how they rate it. When you have more followers, the few customers that visit your restaurant get to share their experiences online, and you end up with even more customers to your establishment.
With the geotagging feature, these followers get to share the location of the restaurant so that other followers can get an idea of where to enjoy the best meals. When this happens, their friends see the post, which turns your followers into brand ambassadors for your business.
Extend Your Reach
Instagram is a great way to discover new ideas, new businesses, and new people. With this comes new opportunities that you can take advantage of.
One of the ways that you get this information is via hashtags. Hashtags work akin to keywords in a search engine, and they make you and your products discoverable to the audience.
With the right hashtags, you can find out what your followers are saying about you and join in the conversation. Engaging with your followers is a sure-fire way to show them that you care and that you have more information for them. With this, you become the go-to company when the followers need more information or a product, giving you an unmatched authority in the niche. to get a few ideas on how to get more followers this year, check out https://www.hashtagsforlikes.co/blog/instagram/how-to-get-instagram-followers-in-2018/ .
You need more followers; there is no excuse for this fact. With more followers, you stand to command authority in the niche, and you also stand to sell more.